Sterling's journey as an African American ignited his passion for diversity and equality, but what truly warms hearts is how he extended this spirit to animals, especially the underserved ones. He began his influential work in TNR (Trap-Neuter-Return), lending a helping hand to cats in need and his long way of commitment sparked Primegoodss's imagination. Together, we're reimagining the human-animal bond, championing inclusivity, and uplifting underserved communities—both two-legged and four-legged.